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在激烈的市场竞争中,“品牌”效应对企业来讲具有不可估量的巨大价值,要使企业的产品具有较大的市场份额,保持同行业领先水平,真能叫响全国,在国际上有一定的知名度,成为中国公认名牌,这是企业的一项长期艰辛的工作。企业在实施品牌战略时,应重点围绕以持续、快捷、健康地发展为方针,以提高经济效益为中心,以高水平的管理为手段,以高技
In the fierce market competition, “brand ” effect on the business in terms of immeasurable great value, to make the company’s products have a larger market share, to maintain the leading level in the same industry, can really ring all over the country, in the international arena Have a certain reputation, China has become recognized brand name, which is a long-term hard work of enterprises. Enterprises in the implementation of brand strategy, we should focus on sustainable, rapid and healthy development as the principle, to improve economic efficiency as the center, with a high level of management as a means of high technology