互联网科技营造了一个一切只需“坐等”的环境,惰化了都市人的运动细胞,而繁重的工作任务更是给“犯懒”找了一个合理的借口。生活方式的改变带来了市场规则的改变,从而为许多行业带来了危机,健身行业首当其冲。为改观现状,近日英国休闲健身俱乐部David Liyod在伦敦新开一家名为Run for your Bun的健身餐厅,帮助人们以切实的行动提高健身意识。该餐厅用了一个简单且独特的营销创意来刺激人们运动, Internet technology has created an environment where everything just needs to be “waiting and waiting”, and inerting the urban people’s mobile cells. The heavy task is to find a reasonable excuse for “making lazy”. Changes in lifestyle have brought about changes in market rules, creating a crisis in many industries, with the industry being the first to bear the brunt. In order to change the status quo, David Liyod, a British leisure and fitness club recently opened a new fitness restaurant called Run for your Bun in London to help people improve their fitness awareness through concrete actions. The restaurant uses a simple and unique marketing ideas to stimulate people’s movement,