百盛餐饮(也译作“百盛”)集团是全球餐厅网络最大的餐饮集团,在中国,百盛相比其全球最大的竞争对手麦当劳,无论是在开店数量还是在推出的产品方面,都很有优势。能以速度优势击败麦当劳抢占中国市场,绝对不是匹夫之勇,“走有中国特色的道路”即成功实施本土化策略才是无往不盛的法宝。本文以百盛餐饮集团的本土化策略作为研究对象,结合百盛在中国的发展实践,分析研究了百盛的本土化策略的成功之处,从个案中找出普遍的成功经验,用来指导中国企业跨国经营更好更远的发展。 Parkson Food Group (also translated as “Parkson”) Group is the world’s largest restaurant network restaurant group in China, Parkson compared to its largest competitor McDonald’s, both in the number of stores or products are introduced, are very Advantage. To beat the McDonald’s speed advantage to seize the Chinese market, is absolutely not the courage of every man, “go with the road with Chinese characteristics ” that the successful implementation of localization strategy is the magic weapon in the corner. In this paper, Parkson Food Group’s localization strategy as the research object, combined Parkson’s development in China practice, analysis of the success of Parkson’s localization strategy, find out from the case of common success stories, to guide Chinese enterprises across the board Operate better and further development.