建立和运用一系列相互联系、相互制约的营销关键绩效指标体系,是全面、客观地反映营销工作绩效,实现从相对粗放的定性分析营销管理向精细的定量控制营销管理转变的高效工具。指标作用营销指标是衡量营销工作绩效标准标尺,在规范化和标准化的基础上,可对比和可感知营销指标的下达、执行、考核就是指标的压力传递和管理效率提升的过程。通过营销关键绩效指标的确定、赋值、统计、分 Establishing and using a series of interlinked and mutually restrained marketing key performance indicators is a highly efficient tool that reflects the performance of marketing work comprehensively and objectively and transforms from the relatively extensive qualitative analysis marketing management to the fine quantitative control marketing management. The role of indicators Marketing indicators is a measure of performance standards for marketing work on the basis of standardization and standardization can be comparable and perceived marketing indicators issued, the implementation of assessment is the indicator of stress transmission and management efficiency of the process. Through the marketing of key performance indicators to determine, assign, statistics, points