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在Web3.0思想创新时代,博客、微博、手机等“自媒体”兴起,受众成为真正的主角,新闻生产方式、编辑方式、新闻语言等发生了根本性变化,媒体融合正逐渐冲击着传统媒体的生存。本文主要以报纸为研究对象,探讨报纸在“融媒时代”下所遭受到的冲击(如读者群的流失、广告量的降低等),并试图为报纸在“融媒时代”寻找出一条独特的发展之路。
In the age of Web3.0 thought innovation, the rise of blogs, Weibo, mobile phones, etc., “the media”, the audience has become the real protagonist, the fundamental changes have taken place in the way of news production, editing and news language, and the media convergence is gradually impacting The survival of traditional media. This paper focuses on the newspaper as a research object, discusses the newspaper under the “Meltdown Times” under the impact (such as the loss of readers, the reduction of advertising, etc.), and try to newspapers in the “Meltdown era” Find a unique way of development.