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身披战袍,手执长矛与盾牌,在没有硝烟的商战中,真的“不怕不识货,就怕货比货”吗?比较广告是商家们很乐意尝试又很怕尝试的,因为针锋相对的比较,更能凸显商品的特色,有的放矢,收到事半功倍的效果。可是,因为高悬的《广告法》和《反不正当竞争法》利剑,又让人多了很多顾忌。如何既合法又能在比较中胜出,这
Wearing a shirt, armed with spears and shields, in smokeless business, really “not afraid of goods, afraid of goods than goods ” more? Advertising is that businesses are happy to try and afraid of trying, Because tit-for-tat comparison, better highlight the characteristics of goods, targeted, receive a multiplier effect. However, due to the overhaul of the “Advertising Law” and “Anti-Unfair Competition Law” sword, but also make people a lot more scruples. How to win both legal and comparative