服装品牌的塑造一直以来都是服装行业发展的策略中心,好的品牌形象对于服装整体的发展具有重要意义。就消费者而言,更青睐于以品牌文化所支撑的服装理念,而服装品牌的形象是服装的外在表象,是大众观赏的第一印象,将两者高度契合将会形成最理想的品牌塑造。本文通过对服装品牌形象化与个性化的协调分析,浅述服装品牌形象塑造的要点及方法。 Clothing brand shaping has always been the strategic center for the development of the apparel industry, a good brand image for the overall development of apparel is of great significance. For consumers, the more favored clothing brand supported by the concept of culture, and apparel brand image is the external appearance of clothing, is the first impression of the public viewing, the two will be highly consistent will form the ideal brand shape. This article through apparel brand visualization and personalized coordination analysis, describes the main points of apparel brand image and methods.