微博营销是依托互联网发展起来的一种新的营销方法,与其他营销方法相比,它更具有亲和力,更容易被消费者所接收,因此很多企业开始关注微博,开始通过微博这个平台开展企业营销活动。但是开展微博营销也要注意方式方法,比如如何吸引观众的注意;如何让观众持续的关注并自动帮你转发;如何最终转化为购买力等,需要我们更多的去探索和实践。 Microblogging marketing is relying on the Internet developed a new marketing method, compared with other marketing methods, it is more affinity, more easily received by consumers, so many companies began to focus on Weibo, microblogging started through this platform To carry out business marketing activities. However, we must also pay attention to the ways and means of marketing microblogging, such as how to attract the audience’s attention; how to keep the audience’s attention and automatically help you forward; how the final conversion into purchasing power, etc., we need more to explore and practice.