本文从工业产品创新设计与企业发展的角度入手,分析创新设计因素对产品销量的影响。放眼当前的市场环境,产品同质化竞争尤为激烈,各行各业面临着饱和的状态。如是一般的中小企业,难免在残酷的价格战中被淘汰。企业要想从众多的竞争对手中脱颖而出,必须转变理念,重视产品的研发和创新,为自己找到新的市场空间和利润源泉。 This article starts from the perspective of innovative design of industrial products and enterprise development, and analyzes the influence of innovative design factors on product sales volume. Looking at the current market environment, product homogeneity competition is particularly fierce, all walks of life are facing a saturated state. As a general SME, inevitably be eliminated in the brutal price war. Enterprises want to stand out from many competitors, we must change their concepts, emphasis on product development and innovation, for themselves to find new market space and profit sources.