论文部分内容阅读
“红塔山经典100”烟包在工艺设计上荟萃了传统与时尚元素,包装外观透露着华贵、精美、大气的非凡品味,不仅保留了“红塔山”品牌典型的塔、山、云等经典视觉元素,其版面还采用了淡雅的玫瑰金色,并配以隐约的镭射荧光,同时别出心裁地利用印刷工艺表现出拉丝效果,视觉上表现为断断续续的竖向纹理效果,由此呈现出一幅
“Hongtashan classic 100 ” cigarette pack in the process of design blend of traditional and fashion elements, the appearance of the packaging revealed luxurious, exquisite, atmospheric extraordinary taste, not only retains the “Hongtashan ” brand typical tower, mountains, clouds, etc. Classic visual elements, the layout also uses a elegant rose gold, with vague laser fluorescence, while creative use of the printing process to show the drawing effect, the visual performance of intermittent vertical texture, which presents a