事件营销是企业提升品牌的重要手段,也是传播的最佳时机,企业通过介入公关事件可以迅速提高企业及其品牌的知名度和美誉度。企业如果要使用事件营销,则应把它视作企业发展的长期战略,从战略的高度去重视它,无论是某一具体事件的传播,还是连续、长期的传播,都要做到持之以恒,有始有终。和企业日常的营销活动一样,事件营销 Event marketing is an important means for enterprises to enhance their brand and also the best time to spread. Enterprises can rapidly raise the reputation and reputation of enterprises and their brands by intervening in public relations events. If you want to use event marketing business, it should be regarded as long-term business development strategy, from a strategic height to attach importance to it, whether it is a specific event or continuous, long-term communication, must be consistent, . Event marketing, like business day-to-day marketing activities