论文部分内容阅读
电视在体育营销中具有特别重要的地位。这不仅是因为电视依旧是人们接收信息的主渠道,更关键的是由于体育赛事几乎都是通过电视来转播的。而对于利用体育赛事开展营销的企业来说,在转播赛事中插播广告是其营销策略和预算中的主要环节。若电视广告投放策略不当,体育营销效果肯定要大打折扣。因此,本文将重点探讨企业该如何进行科学的电视媒介投放,以求达到营销效果的提升。
Television is of particular importance in sports marketing. This is not only because television is still the main channel for people to receive information. What is more crucial is that almost all sports events are relayed through television. For businesses that use sports events to market their products, in-broadcast advertising is a key part of their marketing strategy and budget. If the television advertising strategy is not properly, the effect of sports marketing must be greatly reduced. Therefore, this article will focus on how to conduct a scientific television media business in order to achieve marketing effectiveness.