报业竞争已进入品牌和专业竞争时代,作为《石家庄日报》的子报、燕赵大地第一家综合性生活类报纸,《燕赵晚报》的品牌之路是如何开创的呢? 石家庄日报社副社长冯立恒认为,对一份报纸来说.品牌就是竞争力、吸引力、亲和力、信任度的总和。而以品牌为核心,以专业的精神全力拓展市场、进行品牌延伸,则已成为报业资源重组、扩大规模、实现集团化经营的重要砝码。 Newspaper industry competition has entered the era of brand and professional competition, as “Shijiazhuang Daily” sub-newspaper, Yanzhao earth first comprehensive life newspaper, “Yanzhao Evening News” brand is how to create the road? Shijiazhuang Daily Vice president Feng Liheng believes that for a newspaper, a brand is the sum of its competitiveness, attractiveness, affinity and trustworthiness. The brand as the core, with a professional spirit to expand the market, brand extension, it has become the newspaper resources to reorganize, expand the scale, to achieve an important mass management group.