现阶段,我国证券市场的发展速度和规模都有了很大成绩,但是传统的盈利模式还是没有很大变化。面对竞争日益激烈和复杂多变的市场环境,证券公司亟待调整战略目标和经营思路,寻求新的发展机遇。因此,对证券公司盈利模式的创新与选择展开研究具有非常重要的现实意义。 At this stage, the development speed and scale of China’s securities market have made great achievements, but the traditional profit-making model has not changed much. Faced with an increasingly competitive and complex market environment, securities companies urgently need to adjust their strategic objectives and business ideas so as to seek new opportunities for development. Therefore, the research on the innovation and selection of securities companies’ profit model has very important practical significance.