强势市场的净销量、占有率、利润率都表现得特别好,而薄弱市场总是存在这样那样的问题。一鼓作气,再而衰,三而竭。一旦企业在市场扩张中没有一举达到预期的目的,那么这个市场就可能成为烫手山芋。不但营销人不愿意接,而且做起来也不容易。薄弱市场都有哪些表象特征?由哪些原因造成?如何做出强势销量?区域经理系列专题在本期就来探讨这个问题。 The net sales, market share, and profit margins of the strong market have performed particularly well, and the weak market has always had such problems. Do it all at once, second time tired, third time exhausted. Once a company does not achieve its intended purpose in market expansion, the market may become a hot potato. Not only marketing people are unwilling to accept, but also it is not easy to do it. What are the characteristics of the weak market? What are the reasons? How do you make strong sales? The topic of the regional manager series is to discuss this issue in this issue.