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2011年,安达高全球市场再次延续了数年来的高歌猛进,再创109亿美元的全球业绩新高峰,取代雅芳成为全球直销No.1地位似乎指日可待。安达高全球的成功,尤其是中国分公司——安利(中国)这十多年来取得的辉煌成就,已经成为中国直销企业们竞相学习和研究的典范,也引领着中国直销行业的发展。然而,就是这样一家优秀的企业,在发展中其实也曾遇到过决策上的误判,发生在北美地区的捷星事件就是其中较为典型的例子。捷星事件在美国安达高发展史上有着特别的意义。随着传统互联网和移动互联网的全面崛起,直销如何网络化是全球直销行业,更是中国直销行业面临的重大课题,我们希望中国的直销企业们在探索直销网络化的过程,既不要过于超前成为先烈,也不要不思进取被淘汰。我
In 2011, the Andaigao global market once again continued its triumphant triumph over the years, creating a new global peak of 10.9 billion US dollars to replace Avon became the global direct sales No. 1 position seems to be just around the corner. The global success of Andalucia, especially the brilliant achievements made by China branch Amway (China) over the past decade, has become a model that Chinese direct selling enterprises are competing for study and research and leading the development of the direct selling industry in China. However, it is such a good company that actually encountered the misjudgment in decision-making during its development. The Jetstar incident in North America is one of the most typical examples. The Jetstar incident has a special significance in the history of Andagho in the United States. With the all-round rise of the traditional Internet and mobile Internet, how to direct the network is a direct selling industry in the world, and it is also a major issue facing the direct selling industry in China. We hope that Chinese direct selling companies are exploring the process of direct selling network. Martyrs, do not be insignificant to be eliminated. I