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近年来,国内动画在生产过程中普遍存在“山寨”国外动画的现象。“山寨”泛滥易导致生产企业间版权纠纷,丧失自身文化艺术特性,加剧企业发展后劲流失,带来“文化折扣”的市场风险等,应采取加大政府扶持力度,增强动画企业活力;加强组织领导,引导行业自律;强化人才培养,打造高素质的人才队伍;优化监管环节,有效制止侵权行为等措施加以治理。
In recent years, domestic animation widespread in the production process “cottage ” phenomenon of foreign animation. The proliferation of “cottage” can easily lead to copyright disputes among manufacturing enterprises, loss of their own cultural and artistic characteristics, exacerbating the loss of stamina in enterprises and market risks resulting in “cultural discounts ”. Therefore, it is necessary to increase government support and enhance animation companies Vitality; strengthen organizational leadership, guide the industry self-discipline; strengthen personnel training, build high-quality personnel; optimize regulatory links, effectively stop infringement and other measures to be put under control.