今年春节,互联网营销可以说达到了一个峰值,无论是案例数量,还是方式和效果。而最近的女生节又被企业们狠狠的玩了一把。近日,清华和北大的男同学和女同学互约看电影的新闻被炒的很火,一开始笔者并没有意识到这是一个营销事件,因为全程都没有品牌的露出,直到百度糯米站出来在北大门口发电影票,笔者才明白这是百度糯米一手策划的。 This year’s Spring Festival, Internet marketing can be said to have reached a peak, both the number of cases, or the way and effect. And recently the girls section has been fiercely playing a business. Recently, Tsinghua and Peking University male students and lesbian students to see the news of the movie was fired, the beginning I did not realize that this is a marketing event, because the entire brand are not exposed until the Baidu glutinous rice stand out Peking University movie tickets, I only understand that this is Baidu sticky rice planning.