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橱窗,是每个品牌在终端店铺向消费者传达品牌文化与主张、产品风格与流行趋势、季节主题与主打商品的窗口,是VMD视觉营销中重要的组成部分,简称VP(visual presentation)点(即全店最大的氛围展示区域,强调品牌风格定位及季度主题,是吸引顾客进店的第一视觉空间),对于当今的服饰行业来说是营销战略中不可或缺的重要环节。季度橱窗的设计更是每个品牌每一季度必不可少的工作之一,从季度橱窗的开发时间及流程到如何制定企划及设计方案,再到具体的执行效果赏析,本期我们与大家一起分享季节性橱窗展示的技巧与陈列要领。
The window is a window for each brand to communicate brand culture and ideas, product styles and trends, seasonal themes and main products to consumers in terminal stores. It is an important part of VMD visual marketing and is referred to as VP (visual presentation) The largest display area of the whole store, emphasizing brand style positioning and quarterly theme, is the first visual space to attract customers into the store) is an indispensable and important part of the marketing strategy for today’s apparel industry. Quarter window design is every brand one of the essential work every quarter, quarter window from the development time and process planning and design how to develop programs, and then to the specific implementation of the Appreciation of appreciation, this issue with everyone Share the seasonal window display skills and display essentials.