准确的市场营销战略定位是企业制胜的法宝。煤炭企业的市场营销战略定位,要根据国家宏观经济环境、相关行业环境、企业环境等因素对目标市场进行定位分析,对营销战略进行定位选择。此外,煤炭企业还要从强化营销人员营销理念,进行营销创新,提高营销管理水平,来创造经济效益的最大化。 Accurate marketing strategy is the magic weapon for business success. According to the strategic positioning of the marketing strategy of coal enterprises, the target market should be positioned and analyzed according to the national macroeconomic environment, relevant industry environment and business environment, and the marketing strategy should be selected and positioned. In addition, the coal enterprises should also maximize the economic benefits from strengthening the marketing idea of ​​marketers, carrying out marketing innovation, and improving marketing management level.