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LOTIONSPA的电商之路才刚刚开始,这是本土中高端化妆品线上探索的有益尝试。本土化妆品在外资化妆品的围攻之下一直以来步履蹒跚,进入中国的国际化妆品似乎仅以“外资”之名就可轻松俘获消费者。不过,现在情况有些不同,美国的露华浓、法国欧莱雅旗下的卡尼尔、日本乐敦制药的嫒碧知相继退出中国市场。水土不服成为外资品牌玩不转中国市场的主要症结。
LOTIONSPA e-commerce has just begun, this is a useful attempt to explore the local high-end cosmetics online. Local cosmetics under the siege of foreign cosmetics has been hobbled into the international cosmetics China seems to only “foreign” name can easily capture consumers. However, the situation is somewhat different now. Revlon in the United States, Garnier under L’Oréal in France, and Benjamin in Japan’s Rhône-Capital Pharmaceuticals have all been withdrawn from the Chinese market one after another. Acclimatized as a foreign brand to play the main crux of the Chinese market.