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创意是广告创作的生命,即使再简单的表现形式也不会使之失去色彩。在商业广告繁荣的今天,广告制作日新月异,为了能在无法计算的广告海洋中占有一席之地,博得消费者的欢心,我们除了精心策划外,还要制定不同的策略配合广告策划的实施,并用行之有效的方法来评估广告创意的优劣。特别是针对延边地区少数民族地域的多元化加以研究,使创意具有相应的文化背景,民族化的同时也能带来广告创意的个性化,这对该区域的旅游形象的提升能起到间接的影响作用。
Creativity is the life of creative advertising, even simple forms of expression will not make it lose its color. In the commercial advertising boom today, ad production with each passing day, in order to be able to count in the advertising ocean can not gain a place, won the hearts and minds of consumers, in addition to careful planning, but also to develop different strategies with the implementation of advertising planning, and use it Effective way to evaluate the pros and cons of creative ideas. Especially for the study of the diversity of ethnic minority areas in Yanbian, the creative culture has a corresponding cultural background, nationalization can also bring personalized advertising creative, which can play an indirect role in promoting the tourism image in the region Impact.