大型实景演出作为文化产业的新形式,依托具有特色的地域文化资源,以真山、真水、真景为基础,借助现代声光电技术营造一种亦实亦虚、虚实结合、情境交融的艺术意境,在地域文化传承与传播中发挥了重要作用。《大宋·东京梦华》是一部典型的实景演出,该剧通过对八首宋词的意境渲染,以特定的“传播场”和“情境构架”反映了开封宋文化的兴衰变化。该剧在传播定位、传播内容、传播形式等方面的创新,为河南在中原经济区建设的宏观背景下发掘本土文化资源,实现传承创新,探索文化产业发展之路提供了有益的借鉴。 Large-scale live performance as a new form of cultural industry, relying on the characteristics of regional cultural resources, with true mountain, true water, real scenery as the basis, with modern acousto-optic technology to create a real also imaginary, the actual situation, artistic blend of context, In the area of ​​cultural heritage and communication has played an important role. “Daisong · Tokyo Dreamland” is a typical live performance, which reflects the rise and fall of Kaifeng Song culture through the rendering of the mood of eight Song poems, the specific “communication field ” and “contextual framework ” Variety. The innovation of the play in terms of communication orientation, contents of dissemination and forms of communication provides a useful reference for Henan to explore local cultural resources, inherit and innovate and explore the development path of cultural industries under the macro background of Central Plains Economic Zone.