相比上世纪末与本世纪初来说,我国动漫产业在近十来里,发展较迅速,当前,国产动漫正逐渐进入一个高产期。但是尚存在着这样或那样的问题长期以来一直引起业内人士的普遍研究。文章从中国动漫作品的剧情设计有待提高、缺乏具有影响力的原创形象、动漫艺术价值判断偏差三个方面,分析了当前中国动漫产业存在的一些问题。并提出动漫艺术的发展关键就在于创新,无论是人物造型还是剧情设计,都需要进行创造型地突破。当然创新并不一定是拿外国的东西来吸引国人眼球《,功无熊猫》运用地道的中国元素,却不仅迎得了中国人的喜爱,同时也征服了世界动漫爱好者。 Compared with the end of the last century and the beginning of this century, the animation industry in our country has developed rapidly in recent ten years. At present, domestic animation is gradually entering a high-yielding period. However, the existence of one sort or another of these problems has long aroused widespread research in the industry. This article analyzes the current problems in China animation industry from the aspects of the plot design of Chinese animation works to be improved, the lack of influential original images and the deviation of animation art value judgments. And put forward the key to the development of animation art lies in innovation, whether it is character modeling or story design, all need to make a breakthrough. Of course, innovation is not necessarily to take foreign things to attract people’s attention, “” panda without power "use of authentic Chinese elements, but not only welcomed the Chinese people’s love, but also conquered the world’s animation enthusiasts.