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广告是一种信息传播形式,它的目的是为了使受众更快、更清晰地了解产品或服务的特征。受其信息传播功能的影响,英文广告中所使用的各类词汇其实都具有多重功能。本文初步探讨了英文广告中定语形容词的六大作用。研究英文广告中各类词汇的作用,可以帮助我们了解英文广告的创作结构和措辞,并能加深了解英语国家的文化内涵。
Advertising is a form of information dissemination that aims to make the audience understand the characteristics of a product or service faster and more clearly. Influenced by the function of information dissemination, all kinds of words used in English advertisements actually have multiple functions. This article initially explores the six major roles of the attributive adjectives in English advertising. Studying the function of all kinds of words in English advertisement can help us understand the structure and wording of English advertisement creation and deepen the understanding of the cultural connotation of English-speaking countries.