论文部分内容阅读
广告人黄春明广告的本义是“广泛告知”，涉及到广告者、广告内容、广告对象等，更进一步则谈到为什么要作广告？如何广告（制作和通路）？以及广告效果等。现代意义的广告，不管是商业性的，或是非商业性的，其所关涉，无非如此。在今天，谁都知道广告的利害，它无所不在，充
The original meaning of advertising Huang Chunming ads is “widely informed”, involving advertisers, advertising content, advertising targets, and further talk about why you want to advertise? How to advertise (production and access)? And advertising effectiveness. Modern significance of advertising, whether commercial or non-commercial, and its implications, nothing more. Today, everyone knows the interest of advertising, it is omnipresent, filling