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在城市间竞争日渐激烈的今天,对城市进行整体的形象设计已悄然成为提升城市“软实力”的重要策略。如何通过塑造独特、美好的城市形象以到达提升城市美誉度、进而增强城市软实力的目的,已成为越来越受政府和市民关注的话题。在提升城市形象的众多举措中,利用交互式城市形象设计策略是十分关键的实施手段,具有非常重要的意义。本文在结合对城市形象设计与交互设计二者之间的关系完成论证的同时,还将结合目前国内城市形象建设中存在的误区,对交互式的城市形象设计的切入方式进行分析。
In today's increasingly fierce competition among cities, the overall image design of the city has quietly become an important strategy to enhance the city's “soft power.” How to create a unique and beautiful city image to achieve the purpose of enhancing the city's reputation and thus enhancing the city's soft power has become a topic that has drawn more and more attention from the government and the public. Among many measures to enhance the image of the city, it is very important to use the interactive city image design strategy as a crucial means of implementation. In this paper, combining the relationship between the city image design and interactive design to complete the demonstration, at the same time will be combined with the current domestic city image of the existence of misunderstandings, the interactive design of the city cut into the way analysis.