论文部分内容阅读
灵诺自2001年秋天与21金维他进行全面合作,到2004年秋天,整整走过了三年一千多个日日夜夜。21金维他的销量也从2001年8000万逐年跃升,2002年1.5亿;2003年5.1亿:2004年8个亿,成为中国复合维生素的第一品牌。不可否认的是,经过三年奇迹般的增长,无论是营销和传播方面,在2005年都必须注入新的方法和新的活力,因为充满雄心的民生药业绝不仅仅满足于取得的成绩,他们的目光更长、更远。一个不期而遇的电话,为灵诺一直苦苦思索给21金维他传播注入新活力找到了答案。
Since the fall of 2001, Linguo has been fully cooperating with 21 Vita and by the fall of 2004, it has passed through more than 1,000 years and over three years. 21 Golden Victoria’s sales also jumped from 80 million in 2001 to 150 million in 2002 and 510 million in 2003: 8 billion in 2004, making it the number one brand of multivitamin in China. It is undeniable that, after three years of miraculous growth, both marketing and communication must inject new methods and new vitality in 2005 because ambitious Minsheng medicine is by no means satisfied with the successes achieved. They look longer and farther. An unexpected phone call for Linguo has been struggling to give 21 Kim Vita spread to breathe new life found the answer.