随着我国经济的发展,我国汽车用户在不断增多,汽车文化也已经逐渐形成,我国汽车文化市场现状如何也就成为现代研究重点,面对这一现实,本文将从设计文化、品牌文化以及消费文化三个角度分析我国汽车文化市场现状,并联系实际提出对应发展策略。 With the development of economy in our country, the number of automobile users in China is increasing constantly and the automobile culture has also gradually taken shape. How the status quo of the automobile culture market in our country becomes the focus of modern research. Faced with this reality, this article will discuss the design culture, the brand culture and the consumption Culture from three angles analysis of the status quo of China’s automobile market, and put forward corresponding development strategies in the light of the actual situation.