近年来,日本政府对旅游业的发展越来越重视。2003年,日本政府提出了用5-10年的时间将日本入境游客人数提高到1000万人次的“VJC”计划;2008年,提出了出境游人数在2010年达到2000万人次的“VWC”计划;2009年,针对国内游市场,日本政府也相继推出了一系列宣传计划。本文将对近十年日本入境游市场、出境游市场、国内游市场做一个综合概述。 In recent years, the Japanese government has paid increasing attention to the development of the tourism industry. In 2003, the Japanese government proposed a “VJC” plan to increase the number of inbound tourists from Japan to 10 million in 5 to 10 years. In 2008, the “VJC” program proposed that the number of outbound tourists reach 20 million in 2010, VWC "plan; In 2009, for the domestic travel market, the Japanese government also launched a series of promotional programs one after another. This article will make a comprehensive overview of Japan’s inbound travel market, outbound travel market and domestic travel market in the past decade.