企业文化是企业的灵魂、是企业的核心竞争力,已成为中外企业界的共识。一个企业的文化建设,必须与企业的发展愿景、核心价值相适应,才能起到文化的引领作用。从东航企业文化发展建设来看,如何推进新东航企业文化建设,如何围绕打造世界一流航空运输企业的目标推进企业文化建设,我谈一点个人粗浅的看法。一、企业文化定格设计应遵从“三个结合”的原则:东航企业文化建设定格,需要与实际结合,在顶层设计上要具有个性、体现共性,才能凝聚广大员工身体力行,达到外 Corporate culture is the soul of enterprises, is the core competitiveness of enterprises, has become the consensus of Chinese and foreign business community. The cultural construction of an enterprise must be compatible with the enterprise’s development vision and core values ​​in order to play a leading role in culture. From the perspective of CEA’s corporate culture, how can we promote the building of a new CEA corporate culture and how to promote corporate culture around the goal of building a world-class air transport company? Let me talk a bit about my personal opinion. First, the design of corporate culture should be consistent with the “three combinations ” principle: CEA corporate culture freeze, the need and the actual combination of top-level design to have individuality, reflect the commonality, in order to unite the majority of staff to practice, to reach outside