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麦克卢汉说过,“媒介是社会发展的基本动力,也是区分不同社会形态的标志,每一种新媒介的产生与运用,宣告我们进入了一个新时代”。微博产品的问世,不仅重新部署了媒体传播的格局与形态,而且因为新技术的产生和发展给大众文化做出了新的解释。
McLuhan said: “The media is the basic motive force for social development. It is also a sign of distinguishing between different social forms. The emergence and application of each new medium announces that we have entered a new era.” The advent of Weibo products has not only redeployed the pattern and form of media communications, but also has given new explanations to popular culture because of the emergence and development of new technologies.