近年来,新生代员工已经开始大量步入职场,他们因为时代和生长环境的原因,有着与以往员工群体不同的特征。如何对新生代员工进行有效地管理与疏导,使之既能保持并发挥他们的优势,又能尽快成长为与企业实际需求和企业文化相适应的优秀员工,是每个企业管理者(尤其是人力资源管理者)需要面对的新课题。其中在城市环境成长起来的新生代员工群体更加具有典型的行为特征,笔者以上述群体为例,分析新生代员工的行为特征和企业面临 In recent years, the new generation of employees have begun to enter the workplace a lot, because of the times and the growth environment, they have different characteristics with the previous employee groups. How to manage and guide the new generation of employees effectively so that they not only maintain and exert their advantages, but also grow as soon as possible to adapt to the actual needs and corporate culture excellent staff, each business managers (especially Human resources managers) need to face new issues. Among them, the group of new-generation employees who have grown up in the urban environment have more typical behavior characteristics. Taking the above-mentioned groups as an example, the author analyzes the behavioral characteristics of the new generation of employees and the problems faced by the enterprises