民族文化旅游主要指少数民族民俗文化旅游,目前已有多种类型的开发方式。集市是少数民族地区广泛存在的按一定周期聚集形成的市场,是定期出现的经济文化民俗大展演。开发集市旅游具有保持民俗的原生态、便于产品化、传统和现代便于兼容、投资少见效快、社会效益明显等优势,是一种有前途的民族文化旅游新形式。开展集市旅游活动,应处理好明确开发主体、安排作为目的地的集市的时空结构、营造主要创收点等问题。 Ethnic culture and tourism mainly refers to minority folk culture and tourism, there are many types of development. The market is a market where ethnic groups inhabited by ethnic groups gather for a certain period of time and are large-scale economic, cultural and folk performances. It is a kind of promising new form of ethnic cultural tourism that the development of market tourism has the advantages of maintaining the original ecology of folk customs, facilitating the productization, being compatible with tradition and modernity, infrequent investing inefficiently, and having obvious social benefits. To carry out market tourism activities, we should deal with such issues as defining the main body of development, arranging the space-time structure of the bazaar as the destination, and creating the major income-generating points.