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互联网带来的一方面是新闻的更快更多更自由,另一方面却是受众觉得新闻的可信度越来越低,新闻媒体的公信力在互联网时代变得岌岌可危。通过分析互联网对新闻媒体公信力的影响,自媒体的膨胀、“标题党”的泛滥、“快新闻”与“真新闻”的博弈都使媒介公信力遭受打击。针对互联网时代新闻媒体公信力下滑的原因,提出了提升媒体公信力的对策。
On the one hand, the Internet brings more and more freedom to news. On the other hand, audiences think that the credibility of news is getting lower and lower, and the credibility of the news media has become precarious in the Internet age. By analyzing the impact of the Internet on the credibility of news media, media credibility has been hit by the media expansion, the proliferation of “title parties”, the game of “quick news” and “real news”. In response to the decline of the credibility of the news media in the Internet era, some countermeasures were put forward to enhance the credibility of the media.