当越来越多的国人发出惊呼:中国名牌正处在全面告急的境地,中华民族工业的兴衰面临着生死存亡的严峻挑战时,我们能否在鼓励中国企业拼命向前冲锋之前,站在国际大环境的高度,从多种角度、甚至是反向思维进行思考,寻找到更多的办法去突破现状,为中国企业制订出更快捷、更有效的战略战术。我认为,目前我国企业在创立名牌的道路上,走的是一条在国际市场上已逐渐过时的传统方式。 按照传统的经商方式,生产厂家首先根据自己的特长和市场的需要,生产某种商品,然后通过经销商把产品拿到 When more and more Chinese people exclaimed that China’s famous brand is in a situation of total emergency, and the rise and fall of the Chinese nation’s industry is facing the severe challenges of survival, we can stand before the Chinese enterprises to encourage Chinese companies to desperately advance. The height of the environment, from a variety of perspectives, and even reverse thinking, to find more ways to break through the status quo, for Chinese companies to develop a more efficient and more effective strategy and tactics. I think that at present, Chinese companies are taking the traditional way of creating brand names on the international market. According to the traditional way of doing business, the manufacturer first produces a product according to its own specialty and the needs of the market, and then takes the product through the distributor.