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0项目概况当前,随着内外部环境的变化,以Apple公司App Store、Google公司Android Market为代表的异质竞争者通过提供丰富的手机应用快速向移动互联网领域渗透,Nokia等终端厂商也通过Forum Nokia借助Ovi品牌向互联网服务提供商转型,产业价值链上下游间竞争日趋激烈,这进一步挤压了运营商的发展空间。同时,国内各类手机用户发展迅猛,已成为移动互联网产业的重要力量。由于没有成熟的合作模式,当前市场上大量手机应用只能免费通过独立WAP网站、第三方客户端等分发。
0 Project Overview Currently, with the changes in the internal and external environment, heterogeneous competitors represented by Apple Inc.’s App Store and Google’s Android Market rapidly penetrate the mobile Internet by providing rich mobile applications. Terminal vendors such as Nokia have also adopted Forum With the help of the Ovi brand to transform Internet service providers, Nokia has intensified the competition among upstream and downstream industries in the value chain, further squeezing the space for operators’ development. At the same time, all kinds of mobile phone users in China are developing rapidly and have become an important force in the mobile Internet industry. Due to the lack of a mature cooperation model, a large number of mobile applications on the market can only be distributed freely through independent WAP websites, third-party clients and the like.