要把产品结构调整好,应把握住四个层次,并注意解决好调整过程中的问题。 第一,对处于成熟期的产品,应在调整结构中加以巩固,提高质量。企业大量的在产品处于接近生命周期的成熟阶段,在市场上属于平销产品,有需求但竞争相当激烈。对于这类产品,应当在调整产品结构中加以巩固,从提高质量入手,延长产品成熟期寿命,增强竞争能力。 To adjust the product structure, we should grasp four levels and pay attention to solving problems in the adjustment process. First, products that are at maturity should be consolidated in the adjustment structure to improve quality. A large number of companies are in the mature stage of the product’s life cycle. They are flat-selling products in the market, but there is demand but the competition is fierce. For such products, they should be consolidated in the adjustment of product structure, starting with improving quality, prolonging the lifespan of products at maturity and enhancing their competitiveness.