燕京啤酒要争“罐”军了!作为北京奥运会的赞助商,在今年伦敦奥运会之际,燕京啤酒却放弃了成为奥运赞助商的机会,选择了其他的奥运营销方式。4月26日,燕京啤酒集团正式成为中国乒协官方合作伙伴,全力支持中国乒乓健儿出征伦敦。对中国观众来说,乒乓球无疑是最受关注的比赛项目之一,燕京啤酒将自身品牌与乒乓球项目捆绑在一起,显然可以收到事半功倍的营销效果。 As a sponsor of the Beijing Olympic Games, Yanjing Beer gave up the opportunity to become an Olympic sponsor at this year’s London Olympic Games and chose other Olympic marketing methods. On April 26, Yanjing Beer Group formally became the official partner of China Table Tennis Association and fully supported the Chinese Ping-Pong athletes expedition to London. For the Chinese audience, table tennis is undoubtedly one of the most watched competitions. Yanjing Beer bundles its own brand with the ping-pong project, apparently receiving more marketing with less.