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该文阐述了我国加入WTO后,轨道客车市场的需求发生变化,之后分析了轨道客车制造企业在置身于国际化经营的环境中所面临的形势。通过探索轨道客车制造企业国际化经营模式制定切实可行的国际化经营重要措施,培养国际化人才与组建战略联盟的同时共同拓展国际市场,以期能够加强品牌国际化经营与运作及建立风险应对机制。
This article expounds the change of the demand of the rail passenger car market after China’s accession to the WTO, and then analyzes the situation that the rail passenger car manufacturing enterprises are exposed to in an environment of international operation. By exploring the international operation mode of railway passenger car manufacturing enterprises, it is necessary to formulate practical and important measures for international operation, train international talents and establish strategic alliances, meanwhile, jointly develop international markets with a view to strengthening brand internationalization and operation and establishing risk response mechanism.