绿色营销是社会经济和企业发展的一种新的“绿色”模式,也将成为未来国际营销模式的主流之一。绿色营销的产生有利于企业利益与生态环境的和谐发展,对于社会经济及企业本身起着可持续发展的重要作用。本文将由中国企业的绿色营销内涵和现状为切入口,深入探讨绿色营销发展的新模式。 Green marketing is a new “green” mode of social economy and enterprise development, and it will also become one of the mainstream international marketing models in the future. The emergence of green marketing is conducive to the harmonious development of the interests of enterprises and the ecological environment, plays an important role in the sustainable development of social economy and the enterprises themselves. This article will be cut off by the Chinese enterprises green marketing content and status quo, in-depth discussion of green marketing and development of new models.