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中医药是我国最具国际竞争优势的传统产业之一。大力加强当前中药企业的知识产权保护意识,坚持并按照“激励创造、有效运用、合理保护、科学管理”[1]的指导方针,建立合理有效的知识产权工作机制,是加速提升现有中药企业核心竞争力的有效途径,也是加速我国中药现代化、国际化进程,使中医药走向世界的关键所在。本文运用SWOT研究和分析的方法,对当前中药企业知识产权工作的优势、劣势、机遇以及威胁和挑战等问题进行了客观地评价及分析,同时提出了中药企业知识产权工作发展的战略重点和战略措施。
Traditional Chinese medicine is one of the traditional industries with the most international competitive advantage in our country. To vigorously strengthen the current awareness of IPR protection in traditional Chinese medicine enterprises, and to adhere to and follow the guidelines of “encouraging the creation, effective utilization, reasonable protection and scientific management” [1] and establishing a reasonable and effective IPR working mechanism, it is necessary to accelerate the enhancement of existing The effective way for the core competitiveness of traditional Chinese medicine enterprises is also the key to speeding up the process of modernization and internationalization of traditional Chinese medicine and bringing Chinese medicine to the world. This paper uses the methods of SWOT research and analysis to objectively evaluate and analyze the advantages, disadvantages, opportunities, threats and challenges of the current Chinese medicine enterprises’ IPR work. At the same time, it proposes the strategic focus and strategy for the development of IPR work in Chinese medicine enterprises Measures.