“精准”成了营销主旋律后,户外广告开始受到明显冷落。据中天盈信数据显示,2015年前三季度中国户外广告投放净值同比下降了6%。面对这样的情形,户外广告媒体商们正在不断开发新技术促使户外广告“重生”。英国海洋户外就将目光瞄准了路口旁的广告位,开发出 “Accurate ” has become the main theme of marketing, outdoor advertising began to be obviously ignored. According to Zhongtian Yingxin data, in the first three quarters of 2015, the net advertising value of outdoor advertising in China dropped by 6% year-on-year. Faced with this situation, outdoor advertising media companies are constantly developing new technologies to promote outdoor advertising “rebirth ”. British ocean outdoor will be looking at the junction of advertising space, developed