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电子商务作为一种新的营销模式,随着互联网的广泛使用应运而生。目前,网上采购已从日用消费品延伸到工业用品,并逐渐演变成一种经济新常态。据英国轮胎与配件(Tyres&Accessories)杂志社对过去两年轮胎销售情况的调查,发现通过电子商务实现的轮胎销售额已经超过其本土市场销售总额50%。据不完全统计,2014年底国内经营轮胎销售的电子商务平台已有10多家,除了像中国制造、阿里巴巴、慧聪网、途虎养车网等综合平台外,还有像麦轮胎、中国轮胎商务网这样的专业平台。在这种形势下,电子商务已成为企业不可或缺的经营手段。中国化工集团曙光橡胶工业研究设计院有限公司(以下简称曙光院)清醒地认识到这一点,从2014年初开始投入,完成了调研、筛选、试用、选定、建设、上线等一系列工作,迄今已建成以企业官网领衔导向,阿里巴巴诚信通、出口通为核心,全军武器装备采购信息网、中国招标网、检测通为基础,中国橡胶城、中国特种装备网、中国橡塑网为辅助的电商网络体系,覆盖国内外贸易、项目招标、特殊采购等
E-commerce as a new marketing model, with the widespread use of the Internet came into being. At present, online shopping has been extended from consumer goods to industrial products and has gradually evolved into a new economic normal. According to the Tire & Accessories magazine survey of tire sales over the past two years, tire sales through e-commerce have exceeded 50% of total sales in its home market. According to incomplete statistics, by the end of 2014, more than 10 domestic e-commerce platforms for tire sales have been set up. In addition to integrated platforms such as Made in China, Alibaba, HC Network, Network such a professional platform. In this situation, e-commerce has become an indispensable business means. Shuguang Rubber Industry Research and Design Institute Co., Ltd. (hereinafter referred to as Shuguang Hospital) realized clearly this point. Since the beginning of 2014, it has invested in and completed a series of tasks including research, screening, trial, selection, construction and on-line. Has been built to lead the enterprise official website, Alibaba integrity, export-based as the core, the PLA arms procurement information network, China’s bidding network, testing pass based on China Rubber City, China Special Equipment Network, China Rubber Network as a subsidiary E-commerce network system, covering domestic and foreign trade, project bidding, special procurement