我国入世在即，入世后，我国市场将面临更加激烈的竞争。商标作为企业产品的核心载体，在市场竞争中的地位和作用越来越重要，不少企业运用商标战略和策略为自己的产品开拓国内外市场。但是，一些有进出口经营权的单位由于没有重视商标的作用，在自己经营的高质量产品出现被假 After China’s accession to the WTO is imminent, China’s market will face even more fierce competition after its accession to the WTO. As the core carrier of enterprise product, trademark plays more and more important role in the market competition. Many enterprises use trademark strategy and strategy to develop domestic and foreign markets for their own products. However, some units that have the right to import and export do not attach importance to the role of trademarks, high-quality products in their own business appear to be fake