“从众心理”是一种比较普遍的社会心理和行为现象,它影响着人们的选择。本文从阐释从众理论内涵出发,研究了从众理论在管理中的应用及其作用,试图为提高管理提供借鉴。 “Congregation psychology ” is a kind of common social psychology and behavior phenomenon, it affects people’s choice. Based on the explanation of the connotation of herd theory, this paper studies the application and herd role of herd theory in the management and attempts to provide reference for the improvement of her management.