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在当前国际经济贸易发展趋势下,经济贸易已成为一种带有全球化、国际化特点的活动。世界各国和各个地区之间为了追求更大的利益,开始打破地域限制,在国际上建立更为广泛的合作区域。但是由于地域之间和民族之间存在的客观的文化差异,为企业间的交流沟通带来不小的阻碍作用。对此,本文针对跨文化交流概念和意义入手,就其在国际经济贸易趋势下的交流提供相关的跨文化交流的相关对策。
Under the current trend of international economic and trade development, economic and trade has become an activity characterized by globalization and internationalization. In pursuit of greater interests, countries and regions in the world have begun to break geographical restrictions and establish a wider international cooperation area. However, due to the objective cultural differences between regions and ethnic groups, it has brought a considerable impeding effect to the communication and exchange between enterprises. In this regard, this article starts with the concept and significance of intercultural communication, and provides related intercultural solutions to the exchange under the trend of international economic and trade.