以精准极致的定位打造中国白酒新贵品牌采用品牌价值行销策略.创造性地给一个白酒起了一个有感染力的名称“成酒”.建立了一个鲜明的品牌联想区隔.同时把这个白酒定位为一个“好兆头”的适用于不同群体的真正祝福酒.以此来建立价值联想.借助“您成了吗?”这样一个核心传播概念引起共鸣.利用“成了.干一杯”拉动销售,短时间把“成酒”塑造成了白酒行业的一个新锐品牌. 挑战一提白酒似乎非要跟“文化”较劲.跟地源沾边.如果你没有文化.没有地源优势要想做好.在中国做白酒难着呢!而要想把一个没有文化,没有强大背书品牌支持,更没有绝对强大资金优势的天津产白酒品牌成功 To create the ultimate precision positioning of China’s liquor brand upstart brand value marketing strategy.Creatively to a liquor played a contagious name “into a wine.” The establishment of a distinctive brand association division.At the same time the liquor as A “good omen” real blessing wine for different groups, in order to build a value association, resonate with a core communication concept like “Did you ever become?” Drive sales with “Made a go.” The time to “into a wine,” shaping the liquor industry has become a cutting-edge brand challenge to mention liquor seems to be with the “culture” rivalry. With the source detached .If you have no culture .No source advantages to do well .In China Do white liquor difficult! And want to put a no culture, there is no strong endorsement brand support, but there is absolutely no absolute advantage of the Tianjin liquor brand success