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在供应链低碳化背景下,研究了具有公平偏好的制造商向零售商提供两部定价契约的供应链协调问题。分别讨论了零售商是否具有公平偏好的情况,通过模型求解得到实现供应链协调的契约参数及利润分配方案。研究发现,当仅有制造商具有公平偏好时,两部定价契约可以实现供应链协调;当制造商和零售商均具有公平偏好时,在竞争型渠道中,特定参数制约下两部定价契约不能够协调供应链,而在和谐型渠道中仍能协调供应链,制造商占有的渠道利润随零售商公平偏好的程度而不同。
In the context of supply chain low carbonization, we study the issue of supply chain coordination between two firms that have fair preferences and offer retailers two pricing contracts. We discuss whether the retailer has the fair preference and get the contractual parameters and the profit distribution plan to achieve supply chain coordination through the model. The study finds that when only manufacturers have fair preference, two pricing contracts can achieve supply chain coordination. When both manufacturer and retailer have fair preference, in the competitive channel, the two pricing contracts are not constrained by certain parameters Being able to coordinate the supply chain while still coordinating the supply chain in a harmonious channel, the profitability of the channels owned by the manufacturer varies according to the retailer’s fair preference.