一个品牌是否强大,不仅要看品牌是否能在跨地域跨文化跨群体的状况下还能卖得火,同时还要看是不是能够经得起消费者的考验,在中国这样一个文化多元和群体内差异较大的国家,品牌对于消费的影响力正在与日俱增,也因为如此,外资品牌和本土品牌正在中国消费市场如火如荼地开展着竞争。 Whether a brand is strong depends not only on whether the brand can sell well under cross-regional cross-cultural cross-group conditions, but also whether it can withstand the test of consumers. In a culturally diverse and group-like China In countries with large differences, the influence of brands on consumption is growing day by day. Because of this, foreign-funded brands and local brands are now engaged in a fierce competition in the Chinese consumer market.